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For 30 years, we’ve been helping spinal injury survivors rebuild their lives.

centrum
paraple

Pomáháme najít cestu dál.

insight

The campaign „Again, and yet for the first time“ reminds the mission of the Centrum Paraple, which faces the daily challenge of re-teaching basic life skills to people with spinal cord injuries. At the same time, it is also a celebration of 30 years of the centre’s work, which accompanies its clients on the path to independence.

idea

The campaign focuses on ordinary moments of every day, such as being able to eat, dress or sit up independently, and presents them as key life achievements. It thus highlights the invaluable role of the Paraple Centre.

The minimalist design relies on clean typography, whose broken letters symbolise the devastating and irreversible impact of spinal cord injury.

Eating alone, again and yet for the first time.
Speaking again, and yet for the first time.
Dressing myself again, and yet for the first time.

The campaign „Again, yet for the first time“ highlights and revives the Centrum Paraple’s mission of helping people move from dependence to freedom.

The campaign aims to involve the public in celebrating these seemingly self-evident victories and remind them of the importance of support.

Sitting down again, and yet for the first time.
Driving a car again, and yet for the first time.
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