Umění vína / Art of Wine
Brand Identity & Communication.
The challenge was simple: Create visual identity and come up with an umbrella idea to give the brand a distinct look and tone.
True happiness in life is always matter of the making the right choice. So the central idea of the campaign is to offer an answer to the ancient riddle of whether a glass is half full or half empty.
But it is up to the viewer to make a decision whether the answer is right or wrong.