CRAFTING BRAND
STORIES THAT
RESONATE AND ENDURE
We believe that advertising is a form of entertainment. And that its singular purpose is to help people sort out their life preferences. When we look at your brand and product, we see human beings, like our mums, dads, children and, well, sometimes even our pet hamsters that might be using it, not just some demographics. So, our ultimate mission and only goal is to create a story that builds emotional bridges between your brand and consumers.
Welcome to weareginger+
Kooperativa
brand building
2025 – Awarded by ADC-CZ for
Excellence in Brand Building
Ad Recall (from 2018 to 2025)
18% » 44%
Consideration (from 2018 to 2025)
30% » 46%
SBA (from 2018 to 2025))
31% » 55%
TOM (from 2018 to 2025)
12% » 19%
Market Share (from 2nd place, 2018 to first place 2025)
19,2% » 23,6%
kooperativa
friday 13th
AWARDED BY ADC-CZ AS BEST
BUSINESS TRANSFORMATION
PROJECT OF THE YEAR 2024
Results
Call centre activity surged dramatically
70% of callers were potential new clients
Service usage increased by 636%
Vitana
let’s go gorilla
Brand Strategy
Creative Concept
Activation
The Growth
27.7 million CZK sales increase year on year – 185% greater than the goal
5.8% p.p. increase in market share
year on year – 260% greater than goal
Kooperativa
Out-of-home communication
The Growth
Car insurance + 4,8 %
Property insurance + 3,2 %
Life insurance + 3,9 %
