Our purpose
At WeAreGinger, we specialise in defining and executing a brand's DNA, purpose, and values. By blending strategic insights with storytelling excellence, we drive both relevance and loyalty in today's competitive market.
Who We Are?
Led by Jiri Langpaul, WeAreGinger is a creative shop dedicated to enhancing your brand’s value. Jiri’s career includes significant tenures as a creative director at Leo Burnett and Ogilvy & Mather, where he honed his craft and strategic acumen. His unwavering commitment to excellence has been recognized with numerous prestigious awards from institutions such as D&AD, Clio, Epica, The One Show, Red Dot Award, Effie, and the Art Directors Club. His celebrated work is renowned for its brilliance and effectiveness, setting a benchmark in the marketing profession.
Since 1998, our team has been pivotal in crafting compelling narratives for both notable local and international brands. Our first ad for Kooperativa (more than twenty years ago) was a true story built on deep human insight and the fact that sooner or later we'll all need insurance. The story was accompanied by a simple statement "Insurance, for life as it is".
That belief in creating strong bonds based on a deep understanding of human needs – showing the added value to human life – is how we make a difference for the brands we work for.
Stories win customers' attention and trust. They help you to stand out above your competitors.
Stories helped Kooperativa from a young and fresh challenger to become the biggest insurance company on the market.
We create authentic narratives that help brands form deep emotional bonds with consumers.
Whether you need a transformational brand strategy or compelling communication to deepen relationships with your audience, activate them, or attract new ones – WeAreGinger is ready to take your brief.