ERSTE PRIVATe BANKING

Budoucnost tvoříme spolu

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The WAG team realised brand audits for the ERSTE PRIVATE BANKING, ERSTE PREMIER and CORPORATE BANKING brands and also defined positioning for all three brands.

In the long term, the team is responsible for the communication of Erste Private Banking and stands behind its complete redesign and new identity.

The task was to create a unique world that would not only sufficiently differentiate the EPB brand within the market but also primarily meet the high expectations of the wealthiest clientele in Central Europe.

The designed graphic treatment of the brand reflects the elegance of luxury minimalism, which closely aligns with the target group and is unique in its simplicity and purity.