Erste
Brand Experience. Communication.



The WAG team realized brand audits for the ERSTE PRIVATE BANKING, ERSTE PREMIER and CORPORATE BANKING brands and also defined positioning for all three brands.
In long term the team takes care of the communication for Erste Private Banking and stands behind its complete redesign and new identity.
The task was to create a unique world that would not only sufficiently differentiate the EPB brand within the market, but which would primarily meet the high expectations of the most wealthy clientele in Central Europe.
The designed graphic treatment of the brand reflects the elegance of luxury minimalism, which is so close to the target group and is unique in its simplicity and purity.
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