WeAreGinger :^)
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WeAreGinger :^)
About
Work
Contact
Blog
CRAFTING BRAND STORIES THAT RESONATE AND ENDURE
We believe that advertising is a form of entertainment. And that its singular purpose is to help people to sort out their life preferences. When we look at your brand and product, we see human beings, like our mums, dads, children and, well, sometimes even our pet hamsters that might be using it, not just some demographics. So, our ultimate mission and only goal is to create a story that builds emotional bridges between your brand and consumers.
Welcome to weareginger+
Kooperativa Activation & Innovation
Friday the 13th
Results
Call centre activity surged dramatically
70% of callers were potential new clients
Service usage increased by 636%
Kooperativa Integrated campaign
They are out there
Ad Recall
18% (2018) > 44% (2024)
Consideration 
30% (2018) > 46% (2024)
SBA
31% (2018) > 55% (2024)
TOM
12% (2018) > 19% (2024)
Market Share
19,2% (2nd place, 2018) > 23,6% (first place, 2024)
Kooperativa Out-of-home communication
Untranslatable campaign
The Growth 
Car insurance + 4,8 %
Property insurance + 3,2 %
Life insurance + 3,9 %
Vitana Brand Strategy | Creative Concept | Activation
Let's go gorilla
The Growth 
27.7 million CZK sales increase year on year – 185% greater than the goal • 5.8% p.p. increase in market share year on year – 260% greater than goal
Stezka korunami stromu
Forest bathing
Awarded by the czech copywriters club for outstanding copywriting
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