The concept was designed with the intention of unifying the brand's communication. Since 2019, 15 TV spots and several hundred unique motifs mainly for OOH, print and digital were created under this umbrella idea.
When you suddenly find yourself in a precarious situation, it’s good to have someone who understands you, and above all… can help.
And for all those moments there is Kooperativa with numerous of emergency assistance.
It’s good to know that someone’s got your back. Someone who cares as much as you do.
To be a functional helping hand in a turning point in life. This is the future of insurance.
For life as it is.