KOOPERATIVA
THEY ARE OUT THERE
Awarded by ADC-CZ in the category of the best integrated campaign & in the category of the Best Out-Of-Home Campaign
The Problem
In a world teeming with unpredictability, the challenge was to establish Kooperativa not just as an insurance provider, but as a trusted companion ready to navigate the unpredictable journey of life with its clients. The aim was to deepen the brand's connection with the Czech populace, enhancing brand recall, consideration, and ultimately, business results in a market flooded with conventional insurance messaging.
RESULTS
Ad Recall
18% (2018) > 45% (2023)
Consideration
30% (2018) > 49% (2023)
SBA
31% (2018) > 55% (2023)
TOM
12% (2018) > 18% (2023)
Genius Idea
Most life mishaps are the result of human actions, not fate. Nevertheless, we all see ourselves as innocent. It is always the fault of somebody else.
The Solution
The campaign "They are out there" aimed to mirror real-life unpredictability, emphasizing Kooperativa's role as an empathetic supporter in the myriad scenarios of human existence. The genius solution lies in customizing the campaign's messaging to resonate deeply with local nuances and cultural idiosyncrasies, ensuring relevance and impact.
Meticulously crafted a multi-faceted communication strategy, is building on a rich tapestry of locally resonant motifs and narratives across various media channels. This strategic orchestration led to a series of bespoke messages, each designed to strike a chord with the Czech audience, showcasing Kooperativa's understanding and readiness to assist in every walk of life. The campaign's evolution across platforms demonstrated adeptness in leveraging media diversity to reinforce Kooperativa's promise of steadfast support. The result? A significant uplift in brand metrics and business performance, solidifying Kooperativa's position as a pillar of reliability in the unpredictable narrative of life.
BUSINESS RESULTS
Number of insurance offers across all distribution channels
CAR INSURANCE + 9 %
PROPERTY INSURANCE + 10 %
LIFE INSURANCE + 6 %
