KOOPERATIVA
FRIDAY THE 13TH
Redefining Insurance for Kooperativa
When people think of insurance, they imagine financial transactions.
Insurance = Money.
Insurance = Money.
However, when a disaster like a flood strikes, monetary compensation alone won’t restore a home.
Issues demand solutions.
The challenge deepens as the market faces an acute shortage of skilled workers—with hundreds of thousands missing by 2030.
Who will address these pressing needs?
Solution
WeAreGinger spearheaded a pioneering initiative for Kooperativa, ushering in a new era of insurance.
WeAreGinger spearheaded a pioneering initiative for Kooperativa, ushering in a new era of insurance.
This isn’t insurance that merely fills your wallet, but one that offers immediate assistance and practical resolutions.
Strategy
To effectively launch this innovative approach, WeAreGinger charted a unique, extraordinary path.
To effectively launch this innovative approach, WeAreGinger charted a unique, extraordinary path.
We introduced the nation’s first “test drive” of assistance services—making it an unparalleled case study.
Kooperativa opened access to plumber services free of charge for one day to anyone facing a water crisis.
And for maximum impact, we chose the most notoriously unlucky date:
Friday the 13th.
Results
The call centre experienced a 300% surge in activity.
The call centre experienced a 300% surge in activity.
70% of callers were prospective clients.
Kooperativa's skilled plumbers easily managed a 200% increase in emergency calls.
Kooperativa have elevated the standards of what insurance can be—
not just a financial safeguard, but a source of instant, effective aid.
not just a financial safeguard, but a source of instant, effective aid.
This exceptional experience serves as the ultimate advertisement, proving a significant point:
Kooperativa, with WeAreGinger’s innovative strategy, genuinely lives up to its promise: We take your worries into our hands.